Services
what it costs.
published, because if you have to book a call to find out the price, the price is whatever we think you’ll pay.
these are launch rates. they go up as the work behind them accumulates — the next increase is at five delivered projects, and it will be on this page when it happens.
prices in usd.
Audit
$500
recorded walkthrough + written action plan. 5 days.
credited in full against a project booked within 30 days.
one free redo if it doesn't give you something to act on.
+$250 for 48-hour turnaround.
Logo & mark
$900
primary mark, lockups, monochrome and reversed variants, a redrawn small-size variant, full favicon and app-icon set, usage rules, source vectors.
Brand core
$1,800
colour system as semantic tokens, type scale, spacing, radius, elevation, motion grammar, voice rules, guidelines document, figma variables file, worked examples for web and social.
redesign of an existing brand: +20%.
Website — new build
$3,500
web-layer theme, page designs, custom components, conversion rewrite of your existing copy up to 6 pages, responsive, accessible, seo and og wiring, production next.js build, performance budget met.
redesign of an existing site: $4,200.
Design system
- starter — tokens + ~20 core components, docs$3,000
- standard — + patterns, all states, dark mode, full docs$6,000
- advanced — + ai interface patterns$10,000
the component library your team ships with.
web is always responsive. That isn't an option you can remove.
native mobile as a second surface: +45%.
Software build
$6,000
we designed it. We can build it too.
15% less if the design system is ours.
Iconography
- 20 icons$650
- 40 icons$1,150
- 60 icons$1,600
drawn to the grid your system already uses.
Social & brand asset kit
$500
the templates you'll actually reach for.
Copy from zero
$600
written, not filled in.
Care plan
$250/mo
keeping it alive after launch.
Studio retainer
$1,800/mo
ongoing design and build capacity.
retainers are sold after a project, never as a first engagement.
Packages
- identity — logo + brand core$2,400
- launch — brand core + website + asset kit$5,300
- product — brand core + website + design system$10,500
- everything — the above + the build$15,600
Things you buy directly
some assets carry their own licences. you buy those yourself, in your name, so you own them — and we tell you exactly what’s needed before you commit to anything.
- · font licences
- · premium icon sets
- · stock photography
- · audio and sound libraries
we don’t mark these up and we don’t resell them. if open-source fonts and icons work for your brand, that’s the default and it costs nothing.
imagery is ai-generated in a single art-directed style unless you supply photography. 20 final images are included; more are $25 each.
Credit & publicity
we write up the work we do. here’s how that goes, and you pick before we start.
Standard
includedwe publish a case study on this site, naming you.
a credit line on your site is something we'll ask for at handover. it's a request, never a condition.
Anonymised
includedsame case study, without your name. "a seed-stage fintech."
screenshots and results only.
Private
+25%nothing published, ever. we may show the live work in a sales conversation. nothing more.
White label
+40%mutual nda. we don't appear anywhere, including privately.
switching from standard to anonymised is one message, any time, no questions. we’d rather have the relationship than the logo.
everything we make is yours on final payment — the figma file, the source, the tokens, the code. build on it with whoever you like. most people just ask us to keep going.
How it goes
- 01Auditwe look at what you have and tell you what's wrong. five days.
- 02Scopea call, then a written scope with fixed price and fixed dates. you sign it before anything starts.
- 03Build40% to start, 40% at the midpoint, 20% on delivery. two revision rounds, stated up front.
- 04Handoverrepo, figma, and a walkthrough. ownership transfers on final payment.
if we’re going to miss a date, you’ll hear it from us before it passes, with a new one.
the audit is credited in full against a project booked within 30 days.