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PixelformBuy an audit — $500

Pricing

what it costs.

Published, because if you have to book a call to find out the price, the price is whatever I think you’ll pay. Launch rates, in USD.

Launch

start here if your website is the problem

$5,800

$5,300

you save $500

brand core + website + social kit

Scope it on a call

Product

start here if your app is the problem

$11,300

$10,500

you save $800

brand core + website + design system, standard tier

+ $4,000 — the AI interface pattern set: streaming, tool calls, citations, retries, uncertainty, error recovery.

Scope it on a call

Everything

$16,400

$14,900

you save $1,500

Product + the build at the system-owner rate

+ $4,000 — the AI interface pattern set: streaming, tool calls, citations, retries, uncertainty, error recovery.

Scope it on a call
Compose your own →

Every line item, priced individually. A door is cheaper than composing the same contents from this list — that is the entire reason the doors exist.

audit

$500

recorded walkthrough + written action plan. 5 days.

Book a project within 30 days and the $500 comes off it — which makes the audit free if you go ahead.
One free redo if it doesn't give you something to act on.
+$250 for 48-hour turnaround.

logo & mark

$900

primary mark, lockups, monochrome and reversed variants, a redrawn small-size variant, full favicon and app-icon set, usage rules, source vectors.

brand core

$1,800

colour system as semantic tokens, type scale, spacing, radius, elevation, motion grammar, voice rules, guidelines document, figma variables file, worked examples for web and social.

$1,800 → $2,160 if you're replacing an existing brand rather than starting clean. +$360.

website — new build

$3,500

web-layer theme, page designs, custom components, conversion rewrite of your existing copy up to 6 pages, responsive, accessible, seo and og wiring, production next.js build, performance budget met.

$3,500 → $4,200 for a redesign rather than a new build. +$700.

design system

the component library your team ships with.

  • starter — tokens + ~20 core components, docs$3,000
  • standard — + patterns, all states, dark mode, full docs$6,000
  • advanced — + ai interface patterns$10,000
Web is always responsive. That isn't an option you can remove.
+$2,700 on the standard system for native mobile as a second surface.

software build

$6,000

i designed it. I can build it too.

$6,000 → $5,100 if the design system is mine. You save $900 and roughly two weeks, because I'm not reverse-engineering someone else's Figma file.

iconography

drawn to the grid your system already uses.

  • 20 icons$650
  • 40 icons$1,150
  • 60 icons$1,600

social & brand asset kit

$500

the templates you'll actually reach for.

copy from zero

$600

written, not filled in.

care plan

$250/mo

keeping it alive after launch.

studio retainer

$1,800/mo

ongoing design and build capacity.

Retainers are sold after a project, never as a first engagement.

not ready to commit to a project.

Then don’t. Buy the audit instead, find out whether I’m any good for $500, and decide afterwards. Book a project within 30 days and the $500 comes off it — which makes the audit free if you go ahead.

Buy the audit — $500

The audit

Price
$500
Turnaround
5 business days · +$250 for 48 hours
You get
a recorded walkthrough + a written action plan
Guarantee
nothing to act on? I redo it once, free
Credit
$500 off a project booked in 30 days

what else it costs you.

Some assets carry their own licences. You buy those yourself, in your name, so you own them. I don’t mark them up and I don’t resell them — if open-source fonts and icons work for your brand, that’s the default and it costs nothing.

Imagery is AI-generated in a single art-directed style unless you supply photography. 20 final images are included; more are $25 each.

The last cost is publicity, and it runs the other way: I write up the work I do, and the quieter you want that kept, the more it costs. You pick before anything starts, and switching from standard to anonymised is one message, any time, no questions. The dollar figures beside each option are against a $10,500 Product engagement.

  • font licences — bought in your name, so you own them
  • premium icon sets — only where open-source won't do
  • stock photography — if you're not supplying your own
  • audio and sound libraries — where a brand needs sound

Credit & publicity

  • standard

    included

  • anonymised

    included

  • private

    +$2,625 (+25%)

  • white label

    +$4,200 (+40%)

how it goes.

Fixed price, fixed dates, written down before anything starts. Payment is milestone-gated at 40 / 40 / 20, never in full up front. If a date is going to slip you hear it from me before it passes, with a new one.

Everything I make is yours on final payment — the Figma file, the source, the tokens, the code. Build on it with whoever you like.

Still not sure which door? Buy the audit. It’s the cheapest way to find out whether I’m any good, and it comes off the project if you book one.

Buy the audit — $500Book a call
  1. 01

    audit

    what's wrong, in fix order. 5 days.

  2. 02

    scope

    fixed price, fixed dates, signed first.

  3. 03

    build

    40 / 40 / 20 against milestones.

  4. 04

    handover

    repo, figma, walkthrough. yours on final payment.