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PixelformBuy an audit — $500

Pricing

what it costs.

Published, because if you have to book a call to find out the price, the price is whatever I think you’ll pay. Launch rates, in USD.

The four steps, in orderFour steps: a free 30-minute call, a $500 audit over 5 days, a 3 to 4 week build paid 40/40/20, and a one-day handover of the repository and IP.01call30 minfree02audit5 days$50003build3–4 weeks40 / 40 / 2004handover1 dayrepo + IP
The three doors, drawn as what contains whatLaunch is $5,300: brand core, marketing site, social kit. Product is $10,500: everything in Launch plus a standard-tier design system. Everything is $14,900: everything in Product plus the build at the system-owner rate. All three include WCAG 2.1 AA conformance and your repository from day one. The AI interface pattern set is $4,000 on Product and Everything.EVERYTHING$14,900PRODUCT$10,500LAUNCH$5,300brand coremarketing sitesocial kit+ design system,standard tier+ the build, at thesystem-owner rateevery door: WCAG 2.1 AA ·your repo from day one+ $4,000 — AI interface patternset (Product, Everything)
Scope launch →Scope product →Scope everything →

Every build ships WCAG 2.1 AA conformant. It isn’t an upgrade and it isn’t a line item.

Compose your own →

Every line item, priced individually. A door is cheaper than composing the same contents from this list — that is the entire reason the doors exist.

audit

$500

recorded walkthrough + written action plan. 5 days.

Book a project within 30 days and the $500 comes off it — which makes the audit free if you go ahead.
One free redo if it doesn't give you something to act on.
+$250 for 48-hour turnaround.

logo & mark

$900

primary mark, lockups, monochrome and reversed variants, a redrawn small-size variant, full favicon and app-icon set, usage rules, source vectors.

brand core

$1,800

colour system as semantic tokens, type scale, spacing, radius, elevation, motion grammar, voice rules, guidelines document, figma variables file, worked examples for web and social.

$1,800 → $2,160 if you're replacing an existing brand rather than starting clean. +$360.

website — new build

$3,500

web-layer theme, page designs, custom components, conversion rewrite of your existing copy up to 6 pages, responsive, accessible, seo and og wiring, production next.js build, performance budget met.

$3,500 → $4,200 for a redesign rather than a new build. +$700.

design system

the component library your team ships with.

  • starter — tokens + ~20 core components, docs$3,000
  • standard — + patterns, all states, dark mode, full docs$6,000
  • advanced — + ai interface patterns$10,000
Web is always responsive. That isn't an option you can remove.
+$2,700 on the standard system for native mobile as a second surface.

software build

$6,000

i designed it. I can build it too.

$6,000 → $5,100 if the design system is mine. You save $900 and roughly two weeks, because I'm not reverse-engineering someone else's Figma file.

iconography

drawn to the grid your system already uses.

  • 20 icons$650
  • 40 icons$1,150
  • 60 icons$1,600

social & brand asset kit

$500

the templates you'll actually reach for.

copy from zero

$600

written, not filled in.

care plan

$250/mo

keeping it alive after launch.

studio retainer

$1,800/mo

ongoing design and build capacity.

Retainers are sold after a project, never as a first engagement.

replacing what you have.

A rebuild is not a discount on a new build. The site exists, so there’s an audit before anything, a redirect map, content to port, and a brand someone already signed off on that has to be unpicked before it can be replaced. That work is real and it is priced.

New build against replacement, at all three doorsLaunch is $5,300 as a new build and $7,600 as a replacement; the premium covers audit · migration · redirect map. Product is $10,500 as a new build and $13,700 as a replacement; the premium covers content port · brand unpick. Everything is $14,900 as a new build and $19,800 as a replacement; the premium covers existing system migration.LAUNCH$5,300REPLATFORM$7,600+ audit · migration · redirect mapPRODUCT$10,500REPLACE$13,700+ content port · brand unpickEVERYTHING$14,900REBUILD$19,800+ existing system migration

what moves the number

page count

over 12 unique templates, quoted separately

platform

staying put, or moving off WordPress / Webflow / Framer

redirect map

under 50 URLs included; above that, quoted

existing system

none, a Figma library, or a live component library to migrate

content

ported as-is included; rewritten is the copywriting line

cutover

staged behind a flag included; a hard switch on a date is quoted

not ready to commit to a project.

Then don’t. Buy the audit, find out whether I’m any good for $500, and decide afterwards. Book a project within 30 days and the $500 comes off — which makes the audit free if you go ahead.

Buy the audit — $500
the audit — 5 rows

The audit

Price
$500
Turnaround
5 business days · +$250 for 48 hours
You get
a recorded walkthrough + a written action plan
Guarantee
nothing to act on? I redo it once, free
Credit
$500 off a project booked in 30 days

what else it costs you.

Some assets carry their own licences. You buy those in your name, so you own them — I don’t mark them up and I don’t resell them.

Publicity runs the other way: the quieter you want the work kept, the more it costs. The figures below are against a $10,500 Product engagement.

what may cost extra, and the publicity ladder

may cost extra

when

font licences

bought in your name, so you own them

premium icon sets

only where open-source won't do

stock photography

if you're not supplying your own

audio and sound libraries

where a brand needs sound

AI-generated imagery

included — 20 final images, more at $25 each

Credit & publicity

  • standard

    included

  • anonymised

    included

  • private

    +$2,625 (+25%)

  • white label

    +$4,200 (+40%)

what you end up owning.

Everything I make, on final payment — the Figma file, the source, the tokens, the code. Fixed price and fixed dates, written down before anything starts.

Buy the audit — $500Book a call